By Dr. Edward Harsini, DDS, owner of Smile Dental Clinics in Phoenix, Arizona. Dr. Harsini graduated from the University of Missouri-Kansas City Dental School in 1998. He is certified by UCLA Aesthetic Continuum, the 3M Imtec Mini DentalImplants and GRU/AAID Maxi-Course Implant Dentistry.
The first thing you need to build a successful practice is being in a centralized location that has easy access for patients. If you are in an area with 50 or more dentists, you need to find an area that you can create and build your business, and an area where you set yourself apart.
Second, you need to have a great team and great culture in the workplace. Having a great team can take off a lot of the stresses of owning a business because everyone does their job and they do it well. Creating a great working environment and work culture will keep your employees enthusiastic about their job and excited to come to work every day.
Lastly, you must provide great patient care. Most dentists work off of referral because it doesn’t matter how much advertising you do, you want your patients referring their friends and family. This also helps build upyour credibility.
Patient engagement is really important because if the patient isn’t engaged in the diagnosis, case presentation and treatment plan, then you are basically talking to yourself. You have to have patient engagement because they areultimately paying for the procedure. If they are a passive listener whateveryou say isn’t going to hit home. You have to understand their goals. Sometimes they don’t know their goal, but by asking questions you find out what their ultimate goal is.