Tag: Marchex

Mar 9
2026

PDS Health Enhances Marketing Performance with Marchex Conversation Intelligence

Marchex ® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, announced today that PDS Health® , a leading nationwide integrated healthcare support organization that helps dental, dental specialty, and primary care practice owners grow successful practices, has expanded its use of Marchex’s platform to gain deeper visibility into marketing-driven patient engagement and improve conversion performance.

With campaigns across multiple marketing channels, PDS Health needed a seamless way to understand how customer acquisition campaigns translate into scheduled appointments and measurable outcomes. By leveraging Marchex’s AI-powered conversation analytics and native integrations, the PDS Health marketing team can attribute marketing activity to engagement trends and conversion signals in a privacy-conscious and scalable manner.

Marchex provides aggregated, AI-driven insights from offline phone conversations that help analyze engagement patterns across campaigns, channels, and regions. These insights enable marketing and analytics teams to validate marketing impact, assess performance, and optimize customer acquisition budget allocation with greater confidence, without relying solely on traditional digital metrics.

Using Marchex AI signals, PDS Health reduced marketing cost per lead by approximately 20%, improving how media spend is allocated across campaigns. Marchex insights also integrate into PDS Health’s CRM and marketing reporting systems, enabling teams to connect engagement signals with appointment outcomes and validate attribution.

“For healthcare organizations, it’s critical to balance performance visibility with privacy and compliance,” said Troy Hartless, President and CRO at Marchex. “Our platform is designed to deliver actionable marketing intelligence while supporting the privacy and regulatory standards organizations operate within.”

By combining scalable AI-driven conversation analytics with integrated marketing reporting, PDS Health has strengthened attribution visibility, improved campaign efficiency, and enhanced marketing-driven appointment scheduling.

“The insights we gain from this platform help us understand how patients engage with our supported practices and which efforts support their path to scheduling care,” said John Pham, Vice President of Marketing, Digital and Patient Experience at PDS Health. “That visibility helps us make more informed decisions about where to invest and how we can improve the patient experience.”

To learn more about the capabilities outlined above, visit www.marchex.com/products/call-tracking-attribution

Jan 10
2025

Marchex Unveils AI-Powered Signals to Help Dental Practices Boost Patient Engagement and Maximize ROI

Marchex (NASDAQ: MCHX), which harnesses the power of AI and conversational intelligence to drive operational excellence and revenue acceleration, announced the launch of its innovative AI-powered signals, specifically designed to transform how dental practices understand and engage with their patients.

Its solutions go beyond surface-level data, offering actionable insights that help practices prioritize high-value appointments, tailor specific and targeted marketing efforts, and stay ahead of emerging patient needs.

Key Features of Marchex AI-Powered Signals:

Lead Category: Track whether patient conversations result in new or follow-up appointments, simplifying marketing-driven appointment attribution.

Lead Reason: Gain insights into why specific outcomes occur—such as routine cleanings or emergency care—to optimize campaigns and drive bookings.

Clustered Topics: Group inquiries by themes like practice hours, emergency services, or referrals to identify common patient needs and streamline operations.

Generative Topics: Detect emerging patient concerns in real-time, allowing practices to respond proactively to shifting demands.

Lead Value Indicators: Evaluate appointment potential—routine, emergency, or cosmetic—so teams can prioritize high-impact bookings and prove efficient ad spend.

Lead Value Score (coming soon): Practices will soon be able to classify appointments by value to focus on the most impactful patient interactions.

Why It Matters

Because dental practices operate in a competitive environment where understanding patient intent and acting on insights can make or break growth, Marchex’s AI solutions provide the precision and depth needed to drive better marketing ROI, improve patient engagement, and increase operational efficiency.

Marchex’s new dental-focused signals empower practices with actionable insights that go beyond traditional metrics. The solution helps dental practice teams focus on what matters most: providing exceptional patient care while growing their business.